Season 2 – Episode 4: New ways to reach consumers

Show notes

Consumer expectations are changing fast. Shoppers increasingly look for brands they recognise, stories they trust, and products that fit seamlessly into their lifestyles.

Together with Thierry Montange (Fresh Del Monte) and Vadym Kedyk (Kiss My Hass), we explore how fresh produce companies are rethinking marketing, branding, and consumer engagement in a traditionally commoditised category.

Guests: Thierry Montange (Fresh Del Monte) Vadym Kedyk (Kiss My Hass)

Moderator: Tom Joyce

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