Season 2 – Episode 7: Local sourcing

Show notes

Shoppers increasingly value freshness, traceability, and sustainability, prompting the industry to rethink where and how produce is grown. Local sourcing is evolving from a marketing claim into a structural shift.

In this episode, Arie Havelaar (Sawari Fresh) discusses the opportunities and challenges of producing closer to key markets – and what this means for global supply chains.

Guest: Arie Havelaar (Sawari Fresh)

Moderator: Carl Collen