Egypt's recipe for success

Show notes

Egypt is experiencing impressive growth in the fruit trade and has become one of the world's most dynamic exporters. In recent years, the country has greatly expanded its fruit and vegetable exports – faster than many other countries with long-established export traditions. But what are the reasons for this success? Which fruits and markets are being targeted? And what challenges do Egyptian producers face in order to continue growing internationally?

This is what Tom Joyce, editor at Fruitnet Europe, talks about in the first ever FRUIT LOGISTICA Podcast episode. His guest is Muhammad Fayed, regional sales manager at Pico Modern Agriculture, one of Egypt's leading growers. Together, they take a look at the strategies behind Egypt's rise, and the opportunities that lie ahead for the country in the coming years.

Guests:
Muhammad Fayed, regional sales manager at Pico Modern Agriculture https://www.linkedin.com/in/mgefayed/

Moderator Tom Joyce, features editor at Fruitnet Europe https://www.linkedin.com/in/tomfruitnet/