Smartening up

Show notes

In this episode of the FRUIT LOGISTICA podcast, recorded live at FRUIT LOGISTICA 2025 in Berlin, host Mike Knowles explores how artificial intelligence (AI) is revolutionising quality control in the fresh produce industry. AI-powered technology is making inspections more efficient, reducing waste and improving sustainability across the supply chain.

Mike is joined by Elad Mardix, CEO and co-founder of Clarifresh, an AI-powered software platform that standardises and automates quality assessment from the field to the retail shelf. Elad shares insights on how AI is transforming the way companies measure and ensure produce quality, helping major brands like Dole, Zespri and Sunkist optimise their operations. Guests: Elad Mardix, CEO & Co-Founder, Clarifresh https://www.linkedin.com/in/eladmardix/

Moderator Mike Knowles, Managing Director of Fruitnet Europe https://www.linkedin.com/in/mikefruitnet/