Rising star

Show notes

FRUIT LOGISTICA Podcast host Tom Joyce speaks live from Berlin with Nguyen Dang Phuc, General Secretary of the Vietnam Fruit and Vegetables Association, about one of the most exciting export stories in the fresh produce world.

Vietnam’s fruit and vegetable exports have skyrocketed – from $3.2 billion in 2020 to a projected $7.1 billion in 2024. Learn how the country bounced back post-Covid and which market lifted the lid on explosive growth.

With China now open to Vietnamese durian, exports to the country have surged, making up 65% of Vietnam’s produce turnover. But what about Europe? Nguyen shares which fruits – from mango to pomelo – are starting to tempt European taste buds.

Discover how global logistics, especially the Red Sea crisis, have limited Vietnam’s reach to Europe – and why air freight might be the unexpected solution for expanding exports of shelf-stable tropical produce.

But here’s the real twist: Could Vietnam hit $10 billion in exports by 2030? Nguyen thinks it’s possible. But with climate challenges, market fluctuations, and shifting consumer tastes, what will it take to get there?

And just when you think Vietnam’s export story couldn’t get any more surprising, Nguyen drops a hint about a brand-new product Vietnam is preparing to launch in Europe… one that could change everything.

Listen now to find out what’s next – and why Europe might not be ready for it.

Guests: Nguyen Dang Phuc, Vietnam Fruit & Vegetables Association

Moderator Tom Joyce, features editor at Fruitnet Europe [https://www.linkedin.com/in/tomfruitnet/]